It might be “Head of Marketing,” but depending on the specifics of the role, you might want to choose something a little more descriptive – “Head of Digital Marketing” or “Head of Ecommerce Marketing,” for example. The Company’s mission is to be trusted by its customers as the expert for the home and “heart-related” life events. On the other hand, candidates are already taking a huge gamble by applying. Retail Expertise – Candidate should have a deep background in Retail or other high SKU count, large traffic eCommerce business - ideally at a large, complex ‘clicks and mortar’ retailer with multiple brands. VP of Marketing Job Description. Executive-level equity package and incentive. Outstanding candidates have extensive marketing experience and are able to make decisions under pressure. You develop brands, optimize pre-launch marketing strategies, and monitor key data points like audience growth and brand awareness. An entrepreneurial, agile, creative mindset. A focus on leadership by example, a bias for results and execution, and the humility and confidence to put team success ahead of self. World-class Direct Marketing and Digital skills (, Organizational leadership and team development (, Drives for results in a prioritized manner (, Organized and attention-to-detail approach (, The Top 7 Content Marketing Jobs (Descriptions + Qualifications), HR Manager Job Description (+Template and Examples), How to Write a Compelling Product Description, Build and enhance recognition of ACME brand and products, Work closely with chief marketing officer to define, implement, and manage ACME’s marketing strategy for optimal performance and results, Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight ACME’s key differentiators. We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. The total cash compensation, which includes base, and annual incentives, … ACME Corporation is looking to hire a VP of Marketing to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. The following examples show three popular companies that have followed a typical job description structure, but customized it based on their unique needs and expectations. Pay: Salary . In general, it is an effective evaluation system for hiring professionals and candidates. These include certain life events that evoke strong emotional connections such as getting married, moving to a new home, having a baby, going to college and decorating a room, which the Company supports through its wedding and baby registries, new mover and student life programs, and its design consultation services. ), Social media strategy expertise and influencer marketing, Deep skills in marketing campaign development, execution and leveraging data and analytics (CPC, CTR, open rate, CPL, CPA, EPC, etc.) VPs of Marketing can work in several industries and typically report to the Director or the President of the company. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing team… Setting daily, weekly, monthly and yearly targets, and implementing various incentives to ensure they are achieved. Be the first to see new Vice President of Marketing jobs. Job Description. Minimum of 6 years documented success as a marketing leader within the ecommerce industry, with a preference on successfully growing an emerging brand. Keep in mind that due to the seniority and increased responsibilities of a VP position, you’ll likely beef it up with company-specific requirements and your desired requirements. To elaborate, a job summary might detail the specific responsibilities of the role. Your VP of Marketing will work closely with the CMO to define, implement, and manage marketing strategy, craft messaging, review budget, and set short- and long-term goals. Total number of respondents was 368. Vice President (VP) of Product Marketing is generally responsible for planning, creating and implementing the overall product marketing strategy. The VP of sales creates and executes the sales department go-to-market and operational strategies to achieve business objectives. Plan and execute well-performing, well-coordinated product launches of new and existing products. BA. In addition, the job summary sets expectations for the position. You will work with the Chief Customer Officer alongside leaders of Content, Community and … Vice President (VP) of Marketing Job Description Template. The VP of Sales/Marketing requires excellent communication skills, drive and the ability to collaborate with engineering, sales, marketing, operations, and other support teams to … Enter Your Email Address Send Me Jobs Email me Monster job opportunities and updates related to career and education. Reporting to the company director or the business owner. He participates with other senior managers in developing strategy for the entire company. Today’s top 490 Vice President Marketing Operations jobs in United States. Switch to search results As the VP of Marketing, you will develop brand and marketing strategies, delegate tasks to the marketing team, set and achieve targets, and establish relationships with the media and clients. The VP, Digital marketing will drive digital strategy and tactics for Bed Bath & Beyond, buybuy Baby, Christmas Tree Shops andThat!, Face Values, and One Kings Lane. There are thousands of content jobs on the market right now. Analyzing existing branding and marketing strategies and improving upon them. There's almost an unlimited number of ways to compare/filter the data. Location of the Job: Shelton, CT 06484. The process of hiring a VP of marketing can be equally thrilling and stressful. Based in Union, NJ (Bed Bath & Beyond world headquarters), and reporting directly to the Chief Marketing Officer (Eric Steinberger), the VP, Digital Marketing will be responsible for the strategic planning and tactical execution of the company’s digital marketing initiatives that support both our eCommerce and in-store traffic and revenue goals. By creating a job alert, you agree to our Terms. hbspt.cta._relativeUrls=true;hbspt.cta.load(4099946, 'f9f0d8a0-ad46-4380-9573-a51e8d77e723', {}); Claire is the growth marketing team manager, coming to G2 after graduating from the University of Dayton. oversee the company marketing function to identify and develop new customers for products and services. Reports to: CEO . Must have expertise with a variety of digital channels, including Display Advertising, Affiliate, SEO/SEM, Social Media, and Mobile. Closely monitoring competitors’ successes and failures and learning from them. You should be able to build relationships with a variety of professionals. If you’re hiring a VP, you’re probably spending quite a bit of time sourcing candidates, and your corporate team is prepared to pay them a pretty sum. Willingness to travel and work long hours. BSc in Marketing, Branding, Business, PR, or a similar field. The VP Marketing and Brand Strategy supports the Chief Marketing Officer/ Chief Executive Offices in a wide range of functions across the team including, corporate branding, content marketing, events, and thought leadership. Post Author: Dan Green; Post published: April 22, 2020; Post Category: Job Description; This survey was conducted in November 2019. Interested in engaging with the team at G2? Work cross-functionally with Product Managers, Dev Manager, and Customer Service Manager to make sure all marketing promotions can be and are delivered with a high level of quality exceeding customer expectations. Are you in the market for a new HR Manager? This part is easy. Leverage your professional network, and get hired. Must have a keen sense of tactical execution in this space. Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately. Develop and execute high-ROI, marketing programs. Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around ACME announcements and initiatives that resonate with audiences, Lead customer-centric thinking and craft programs to meet those target markets, Establish goals and create strategy for meeting marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics, Attend and speak at industry events to evangelize the ACME brand, Work closely with VP of sales and sales directors to enhance and align efforts, Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented, Bachelor’s or Master degree in marketing or related discipline; MBA preferred, 10+ years of marketing experience, preferably in related industry, 5+ years of marketing leadership experience, Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy, Experience in building brand awareness and recognition, You are a reputable marketing leader and an effective public speaker, Strong leadership and communication skills, You are entrepreneurial and work well in a rapidly changing environment, You are customer-centric and can identify and meet customer needs, You have experience working cross-functionally to ensure marketing programs are in line with company objectives, You are metric driven and have the ability to draw insight from complex marketing data. While not writing, Claire can be found practicing calligraphy, seeking out the best dive bars in Chicago, and planning her next trip. Missing out on key points or failing to be explicit in your requirements may lead to unrealistic or incomplete expectations from both your team and the candidates. They handle strategic brand management, review budgets, set goals, conduct market research, and help maintain an appropriate image of the company. Available in. This individual should have a successful track record of establishing and leading marketing strategy in a dynamic environment. We have all the tools and downloadable guides you need to do your job faster and better - and it’s all free. Strong leadership skills and the ability to make difficult decisions. Over the last 5 years, Bed Bath & Beyond’s digital marketing capabilities and digital media spend have increased at a significant pace, supporting double-digital growth in our online channels and driving critical in-store traffic. The ideal candidate has significant expertise building brand awareness and being a thought leader with the ability to execute scalable strategies that drive impactful results. Ensuring your job description clearly communicates expectations is critical. Monitoring industry trends and scheduling meetings to share new information with the team. This employee will work closely with your chief marketing officer to spearhead the development and execution of your marketing initiatives. Hiring more marketers than just a VP? Born and raised in the Chicago area, her brief stint in Ohio gave her a new appreciation for deep-dish pizza, but left her well-versed in Cincinnati-style chili and "cities" with a population fewer than 400,000. Founded in 1971, Bed Bath & Beyond Inc. and subsidiaries is an omnichannel retailer offering a wide selection of domestics merchandise and home furnishings. The LeanDNA VP Marketing’s primary objectives are to drive brand awareness, demand, pipeline generation, bookings growth and revenues. He anticipates and reacts quickly to trends and changes in performance. Vice Presidents (VPs) of Marketing take charge of a company’s marketing team. VPs of Marketing can work in several industries and typically report to the Director or the President of the company. Your time is valuable. Apply to Vice President of Marketing, Vice President of Communications and more! Reporting directly to the CRO, our VP of Marketing is responsible for customer and prospect marketing and communications. He determines and monitors the department's key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate and gross profit percentage. Given below is a sample job description template for the position of VP Marketing: Company: _____ Job Title: VP Marketing. Get VP Marketing jobs as soon as they're posted Close. Agile Mindset – while experience leading digital marketing at a large, multi-brand, highly collaborative corporation is needed, a small company mentality (e.g., test quickly, fail quickly, fix quickly) is needed to make ambitious progress is a dynamic field where innovation and speed are necessary. Vice President (VP) of Marketing oversees marketing strategies and efforts in order to strengthen company's market position and achieve desired business goals.In order to attract Marketing Director that best matches your needs, it is very important to write a clear and precise Marketing Director job description. With more than 400 percent growth since 2015, ACME Corporations is North America’s leading energy provider, with the single largest retail customer base nationwide. In combination with significant investments in our eCommerce platforms, we have set the stage for our next level of achievement for brands that the VP, Digital Marketing will lead. Company Description: Biomerics is a world class contract manufacturer and innovative polymer solutions provider for the medical device and biotech industries. Pioneer and implement measurable strategies that profitably increase revenue and grow the brand. Location: Salt Lake City, UT . Not looking to grow your marketing department? Learn how to write an administrative assistant job description so you can begin your search for the right candidate. Employer Resources: How to Write a Job Description - How to Hire Employees. Continue to strengthen the brand’s unique and compelling image, personality and voice to build relevance and equity among target consumer audiences, and maintains and improves the reputation of the company and its stakeholders. These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of VP of Marketing in the United States. International Relations. Vice President of Marketing. Supervising marketing events and launches and using these spaces to network with industry professionals. Position Type: Full Time . Check it out and get in touch! Job Description. Vice President (VP) of Marketing is a marketing expert who takes responsibility for overall marketing results of a company. Overseeing the vision, strategy, tactics and day-to-day management of our online marketing channels focused on driving both online and in-store activity: Paid search – including brand and non-brand text ads and shopping compaigns, Display – including core display and paid social media (Facebook, Pinterest, Instagram, etc. If you have the ability and flexibility to bring together marketing strategy, inspiration, innovation, execution, and thought leadership, and are interested in joining a fast-growing company, then this role is for you. Post a VP of Marketing job to 100 job boards with one submission. Cut through the noise and dive deep on a specific topic with one of our curated content hubs. An understanding of gift registry businesses (e.g., bridal and baby) is also a plus. ), Organic Social Media (dependent on candidate background), Public Relations (dependent on candidate background), Consumer Insights (dependent on candidate background), Leading innovation and advancement of the overall digital marketing agenda through the development and execution of a multi-year roadmap, Driving increased adoption of our cross-channel attribution solution to accelerate improvements in overall marketing efficiency and, Partnering with the larger organization (specifically senior business leaders across the company) to understand their business objectives and be seen as THE subject matter expert on Digital Marketing within the company, Working with the larger marketing team supporting the execution of omnichannel, personalized programs targeted to specific consumer segments, Building a world-class Digital marketing team by defining the optimal internal organization structure, necessary roles/headcount, and an appropriate set of 3rd party partner relationships as we continue to grow and mature the business, Help increase revenue growth and profit for both the eCommerce channels and in-store channels, Driving incremental new-to-file customers (both eCommerce and Store) via digital channels, Supporting acquisition and fulfillment value goals for our key life stage businesses: wedding registry, baby registry, movers, and college students, Deliver against established ROAS targets (by program and channel), Retention and value measures (incremental LTV, Reduced Attrition), 360-degree feedback from internal teammates; external customer feedback, Growth in social media and PR KPIs (based on candidate background). You’ll need to comprehensively cover the role’s high-level responsibilities and expectations in order to attract the right talent and ultimately, set the new executive up for success. VP of Marketing Responsibilities Assisting with the recruitment, training, and onboarding of new staff. Conducting market research and implementing new strategies based on findings. VPs of marketing analyze trends, set prices and figure out new ways to promote the company’s brand. This role will be essential in aligning the marketing efforts with opportunity and reshaping the company brand. Develop channel, segment and market strategies to enable targeted marketing. You’ll notice that the three companies featured as examples did just that. We are searching for an innovative VP of Marketing to join our growing company. Leading a capable marketing team and delegating tasks fairly. As VP of Marketing, you’ll gather customer, competitor, and market intelligence to support new product development and own the development and execution of a cutting-edge marketing strategy. Establish a best-in-class social, digital and web presence that drives consumer awareness, engagement, affinity and purchase. We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. Whether you’re a beginner looking to define an industry term or an expert seeking strategic advice, there’s an article for everyone. Be sure to check out our full list of marketing job descriptions. You can change your consent settings at any time by unsubscribing or as detailed in our terms. This Sales Director job description template is optimized for posting in online job boards or careers pages. 1,030 VP Marketing jobs available on Indeed.com. When it comes time to write the VP of marketing job description, it’s nothing to take lightly. We’ve still got you covered! Company is looking for a VP of Marketing that takes a customer obsessed approach to drive growth of our fitness membership, BodyFit, as well as growth of our ecommerce business. This individual should have a successful track record of establishing and leading marketing strategy in a dynamic environment. Job Description Job Purpose: As the Vice President, Marketing, you have the opportunity to be a growth driver for a company well-positioned to capitalize on a number of opportunities in an accelerating market. As a VP of digital marketing, you build and manage promotions, advertising campaigns, and the overall digital marketing plan for your company. Job Description – Vice President of Sales and Marketing . Check out our comprehensive guide to job descriptions. to improve results and increase ROI, A proven track record of aligning the organization and owners around the brand and marketing strategy, while building a symbiotic partnership with sales and distribution partners. Comprehensive benefits and generous paid-time-off. Post now on job boards. To see how real employers are writing their VP of marketing job descriptions, check out the examples below! Bachelors’ degree required. Our company is looking for a VP of Product Marketing to join our team. Job Description: The Vice President, Marketing Services position will be responsible for developing and leading a media team for the US market. Sign up for a Monster account, and we'll send jobs and job-search advice right to your inbox. Market based compensation with bonus based on personal and company performance. Job title. Vice presidents of marketing aim to get the word out about their company’s products, services and deals. Digital Marketing - Candidates should have recent experience developing Digital Marketing plans with a strong understanding of the current online customer acquisition channels and agencies/suppliers. Vice Presidents (VPs) of Marketing take charge of a company’s marketing team. Master’s Degree preferred. Job Description The Vice President, Marketing is responsible for developing and executing a clearly defined marketing and demand generation strategy that supports the strategic initiatives… of the marketing organization which includes planning, staffing, … You will design, implement and monitor effective marketing strategies that align with our business goals. Completely free trial, no credit card required. Since its founding in 2007, ACME Corporations has strived to meet the highest standards of energy delivery, customer service, and cost efficiency. They highlight their company’s best attributes, keeping a close eye on the competition and focusing on making their company superior. We’re looking for a Vice President of Marketing who will be responsible for developing and executing the global marketing strategy for [company name]. (she/her/hers). To be successful as a VP of Marketing, you should be a keen multitasker and who thrives in a competitive environment. ACME Corporation is looking to hire a VP of Marketing to oversee, develop, and employ various marketing initiatives and branding efforts to achieve our long- and short-term organizational goals. We’re always looking for experts to contribute to our Learning Hub in a variety of ways. The Company’s ability to achieve its mission is driven by three broad objectives: first, to present a meaningfully differentiated and complete product assortment for the home, of the right quality product, at the right value; second, to provide services and solutions that enhance the usage and enjoyment of its offerings; and third, to deliver a convenient, engaging, and inspiring shopping experience that is intelligently personalized over time. VP of Marketing Job Description (+Template and 3 Examples). Administrative assistants help people in higher positions lighten the load. You will design, implement and monitor effective marketing strategies that … A fun, energetic, team-based culture and a team that is passionate about their brand and their mission to improve the lives of others. During the Sales department go-to-market and operational strategies to enable targeted Marketing Shelton, CT 06484 home “... 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S nothing to take lightly sign up for a VP of Marketing job Description: the Vice President Marketing. How real employers are writing their VP of Marketing jobs as soon they. Your fingers on the other hand, candidates are already taking a gamble! Huge gamble by applying products, services and deals baby ) is generally a Vice President the! Director job Description so you can modify this job Description template boards with one of our curated content hubs Director... Build, further develop, and onboarding of new and existing products the ability to make decisions under pressure and. Responsible for developing and leading Marketing strategy medical device and biotech industries and are able to build with! To see new Vice President, Marketing services position will be rolling up their and... 'S almost an unlimited number of ways to compare/filter the data grow brand. 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