To care goes beyond the body, it is to curate the proper subject. An analysis by Dylan Parker & Guin Wright ... Sexism and Racism in Advertising. The advertisement’s succinct statements parallel the straightforwardness of the product meant for men who just want to “get more done”. to not be tainted by dirt, or any any projected impurity). Essentially, the main implications of an association of whiteness with the conceptual notion of purity is twofold; which is to assert caucasian superiority on both an ethically abstract basis (e.g. Showing results: 1-18 of 35. This is a creative packaging advertisement that makes sense. The ad will never go away and it shows lots of negatives and brought the negatives to social media as well. As the Nivea Men Active Age Moisturiser ad campaign shows, there is more to worry about than the wrinkles on one's forehead. 10 “Homo Faber, Family Man,” and Ch. First, with the rise of big industry, the way men worked was changing. Show More. Not only that, but the globalization of Western standards of attractiveness is a potent manifestation of the ethnocentric colonialist antics that have defined the culture’s evolution and warped its self-perception. While the product advertised and the general trope of unmasking are the same between the two ads, the difference in the text is what prompted backlash and was the main target of angry social media users. Although the model’s skin is not directly revealed to her audience, the hairstyle she’s dressed up in evokes an identifiably anglo-saxon image, perfectly projecting her as the standard of whiteness and purity that NIVEA wants to sell. Venus Embrace Razor Advertisement Analysis Read also about the advertisement analysis on Bentley Motors. 3. In the Nivea ad, they got bashed about the way they tried to advertise their deodorant. NIVEA rolled back the entire campaign within two days of sharing this advertisement, as it was immediately faced with not only a flood of low-level public criticism, but also massive big-name media attention as well (New York Times, The Washington Post, CNN, and many more). Nivea posted on Facebook as well, they said “Keep it clean, keep bright. NIVEA is a German beauty product and personal care company that was founded in 1911 to market and sell a new, recently-patented skin cream that demographically targeted white women. The ASA banned the ad after an image of the model Twiggy, who was 60 at the time, was airbrushed in order to soften the wrinkles around her eyes. Using Brierley’s technique in the Nivea advertisement, it looks like there are two formats being used where the woman in the advertisement is a presenter with the product presented near her and she is shown having a clear and youthful complexion without any wrinkles and the way this advertisement makes the consumers show how the product works and what it does signifies it with a slice-of-life format. To indulge in all that comes with ‘Sin City’ and to still remain distinguished or put together, is to reach the heights that the visual elements emphasize. The ads serve to secure and reinstate the position of white femininity by portraying a differentiated use of their products, and by curating whiteness as the goal – the ultimate body to ‘care’ for. Don’t let anything ruin it, #Invisible.” By using words like “clean,” “bright,” and “ruin”, and by introducing the officially undefined concept of “it,” NIVEA is stapling abstract standards of health and beauty onto a white-contained label, especially after fully establishing the threat and foreignness of blackness. By connecting the destruction/removal of the afro with “re-civilizing”, the ad echoes this long history, and implies that African American culture is itself outside of civilization. We take pride in creating products that promote beauty in all forms. Ch. In essence, the fundamentally problematic implications of NIVEA’s recent advertising blunders are not indicative of a newly-spawned worldview. According to the campaign, this is a new product that is specifically designed to prevent the discoloration of the customer’s clothes through excessive sweat,  Although the ad was planned to have a full-print launch in the Middle East (with a focus on Iran), the plug was pulled only two days after the company posted this ad on Middle-East Facebook due to the severe backlash it received, primarily for its highly problematic tagline. AN ODE TO NIVEA’s SUCCESS Term Assessment Task - 2 Presented by : - Tarun Arya [email_address] 2. The advertisement was not only met with vehement disapproval from all popular media outlets and most online social presence, but was also avidly embraced by a small amount of far-right (or alt-right) activists. Black clothes black and white clothes white for longer. ” the company took these into account in its marketing.... White nationalist rhetoric target group and user behaviour this was misleading because they used woman! 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